Posted on April 16, 2015
Can I tell you that I wish I had a SWAT team of consultants with whom I could confide when I left 18 years of office life behind? People who understood the abject terror that was email radio silence and project drought. Peers who expertly navigated clients who thought they’d come cheap because they were no longer backed by a company. People who were the architects of their own days since they’d abandoned all semblance of office structure.
Two years ago I had no idea what I was doing. I didn’t know how to price projects and I didn’t even know what sort of projects I wanted to pursue. And while I’m a creature of habit and had no issues with cultivating routine and structure, I still cringe at the notion that I could go months without a project or that I have to deal with college graduates with cell phones trying to compete with me on price. I learned a lot about myself, my worth and my work over the two years, and I don’t hesitate when I send my rates because I calmly remind prospects that they’re buying experience, agility, speed and creativity instead of a hungry kid who can navigate the latest newfangled technology. Comparing the two is akin to comparing apples to oranges and I’ve often had to turn down projects because they weren’t in line with my worth or my vision.
This week a friend and fellow freelancer called me with contract questions. Another friend inquired about how she should price herself–what should be my rate? And as the questions accumulated, I thought it fitting to round up some of the smartest people I know–across industry, experience and perspective–to tackle the questions we’re sometimes frightened to ask publicly.
So here we are. A roundtable of pros who are so generous with their time because I suspect someone was once generous with them. You’ve got an incredible FREE resource at your fingertips so ask the questions. About money, family, balance, clients, competition, work–ask it all. Be shameless, be inquisitive, be bold. We’ll post our answers in a follow-up post next week And I realize that some people may be contemplating career changes and are frightened to comment publicly–no sweat, look to the right of your screen and you’ll see my email. Shoot me a note, preface that you want your question published confidentially and we’ll answer accordingly. Or, tweet me your questions using the hashtag, #feelingfreelance
All of us made a choice to go out on our own. I’m sure we’ve made the BIG mistakes and the BIG leaps, so we’re here to impart some of our wisdom (and failures) so you have the tools you need to make smart decisions.
And now…meet your team of EIGHT!!!:
Kim Brittingham is the principal of Kim Brittingham & Co. Content Developers. She’s been working as a full-time freelancer since 2014, and started part-time in the late ‘90s. She’s the author of the memoir Read My Hips (Random House, 2011) and Write That Memoir Right Now (AudioGO, 2013). She also teaches How to Blog for Gotham Writers’ Workshop.
FS note: Kim is a bucket of awesome. Not only is she such a witty writer, she’s adept in: ghostwriting books, ghostblogging/business blogging; writing web copy, white papers/special reports, newsletter articles, video scripts, podcast scripts; social media management.
Cariwyl Hebert is a freelance web marketing consultant specializing in SEM and SEO. She is also the founder of Salon97, a non-profit that makes classical music accessible to all via live events, a podcast, online articles, and more. Cariwyl resides in San Francisco with her author husband and an orange cat.
FS note: I had the pleasure of meeting Cariwyl through her husband and my dear friend, Kevin. I remember a day in particular when I attended a salon she hosted, and how I was so nervous amongst so many new people but fell to quiet when she played selections of classical music. I’ve so much respect for Cariwyl, for her passion for the arts as well as her adeptness in marketing.
Amber Katz is a freelance writer, consultant, copy writer/editor and founder of rouge18.com, a pop culture-infused beauty blog featuring everything from skin smoothers to hair spray to body scrubs. A former financial copy writer, Amber started her blog in 2006 as an outlet from which to rave about her favorite lotions and potions to fellow beautyphiles–instead of her non-target audience of middle-aged (straight) male auditors at the office. Amber writes frequently for Allure.com, LuckyShops.com, Refinery29.com, TeenVogue.com and Yahoo Beauty. Find her on Twitter – Facebook – Pinterest – Instagram
FS note: Amber is not only one of my dearest friends but she’s an incredible writer–an artisan with a pen. She’s a pro copywriter, copyeditor and I’ve never met anyone who knows the innards of the beauty industry quite like Amber.
Alexandra Ostrow is a strategist and marketer for social impact and innovation. She is the founder of WhyWhisper Collective, a network of independent consultants serving nonprofits, social enterprises, and impact-focused brands.
Prior to venturing out on her own, Alexandra worked for two social media marketing agencies, where she managed the global and local accounts for a wide variety of brands, including Mattel, JP Morgan Chase, Medtronic Diabetes, The Michelin Guide, and Pepperidge Farm. She also spent two years working in the Communications Department at Cardozo Law School.
Alexandra’s passion for the impact sector first began while volunteering for a local animal rescue. After visiting an AIDS orphanage in India and establishing a nonprofit consultancy in Jamaica while still employed full-time, her path became clearer. Today, her clients address issues within the areas of health, human rights, education, and conscious consumption.
FS note: Alex is one of the good ones. I’ve worked with her, and she’s one of the most passionate and smartest women I know. Alex is a force of nature, and everytime I see her I’m reminded of the fact that she’s changing the world.
Matthew Sharpe is a novelist, professor, and freelance editor. In his capacity as editor, he works one-on-one with authors of fiction and nonfiction who are writing books or shorter pieces. His own novels include You Were Wrong, Jamestown, and The Sleeping Father. He has been a National Endowment for the Arts Fellow in Fiction and The Sleeping Father was featured on The Today Show Book Club. He teaches part time in the graduate writing program at Columbia University.
FS note: Matthew is one of the most extraordinary writers I know. In another life I had the pleasure of reviewing one of his books and I remember comparing him to Don Delillo. Not only is Matt an exceptional writer, I’ve heard rave reviews from some of his clients whose books have been transformed as a result of Matt’s editing.
Leah Singer helps businesses and entrepreneurs tell their story and connect with their ideal audience and clients. She specialize in writing and marketing strategy, and works extensively in higher education, and with attorneys and businesses within the law field. Leah is a perfect fit for businesses without marketing departments.
She writes regularly for The Huffington Post; Red Tricycle (where she serves as San Diego editor); Edible San Diego; Millionaire Girls’ Movement; and many other national blogs and websites.
Leah left a lucrative career in higher education to become a full-time freelancer three years ago and hasn’t looked back since. She was a speechwriter and communications manager for two college presidents at San Diego’s largest public university, and oversaw communications for San Diego State University’s Enrollment Services Department. Before that, Leah worked in marketing and public relations at KPBS public broadcasting station.
When she’s not working, she can be found reading books and blogs; cooking and baking; taking photos; drinking coffee; browsing bookstores; and walking her dogs. She also blogs at Leah’s Thoughts where she writes about motherhood, books and writing, and the everyday nuances of life. She lives in San Diego, CA with her husband, very extroverted daughter, two dogs, and a cat.
FS note: Can I tell you how excited I am to finally meet Leah when I move out west later this year? Not only does she love food and animals as much as I do, we both have an affection for books and marketing.
Lindsey Tramuta is a Paris-based food and travel writer (New York Times, Conde Nast Traveler, Afar) and social media consultant. After over three and a half years working in-house for Proximity BBDO in Paris, she works with brands big and small to master their tone of voice, to develop their social media strategy and presence and create content to enrich their identities. Find her on Twitter – Instagram.
FS note: I’ve had the pleasure of getting to know Lindsey, albeit virtually, for the past two years. Oddly enough, I discovered her site whilst looking for places to eat in Paris. I’m delighted to not only know her as a writer, but also as a pal in the industry. She specializes in content creation, social media strategy and copy, digital copywriting, food & travel writing.
And me, naturally! You know my story, but here’s my LinkedIn profile if you want to learn a little more about my professional background.