feeling the freelance life but you have all the questions? we’ve got the answers: a roundtable

Photo Credit: Death to the Stock Photo

Photo Credit: Death to the Stock Photo

Can I tell you that I wish I had a SWAT team of consultants with whom I could confide when I left 18 years of office life behind? People who understood the abject terror that was email radio silence and project drought. Peers who expertly navigated clients who thought they’d come cheap because they were no longer backed by a company. People who were the architects of their own days since they’d abandoned all semblance of office structure.

Two years ago I had no idea what I was doing. I didn’t know how to price projects and I didn’t even know what sort of projects I wanted to pursue. And while I’m a creature of habit and had no issues with cultivating routine and structure, I still cringe at the notion that I could go months without a project or that I have to deal with college graduates with cell phones trying to compete with me on price. I learned a lot about myself, my worth and my work over the two years, and I don’t hesitate when I send my rates because I calmly remind prospects that they’re buying experience, agility, speed and creativity instead of a hungry kid who can navigate the latest newfangled technology. Comparing the two is akin to comparing apples to oranges and I’ve often had to turn down projects because they weren’t in line with my worth or my vision.

This week a friend and fellow freelancer called me with contract questions. Another friend inquired about how she should price herself–what should be my rate? And as the questions accumulated, I thought it fitting to round up some of the smartest people I know–across industry, experience and perspective–to tackle the questions we’re sometimes frightened to ask publicly.

So here we are. A roundtable of pros who are so generous with their time because I suspect someone was once generous with them. You’ve got an incredible FREE resource at your fingertips so ask the questions. About money, family, balance, clients, competition, work–ask it all. Be shameless, be inquisitive, be bold. We’ll post our answers in a follow-up post next week And I realize that some people may be contemplating career changes and are frightened to comment publicly–no sweat, look to the right of your screen and you’ll see my email. Shoot me a note, preface that you want your question published confidentially and we’ll answer accordingly. Or, tweet me your questions using the hashtag, #feelingfreelance

All of us made a choice to go out on our own. I’m sure we’ve made the BIG mistakes and the BIG leaps, so we’re here to impart some of our wisdom (and failures) so you have the tools you need to make smart decisions.

And now…meet your team of EIGHT!!!:

Kim Brittingham Kim Brittingham is the principal of Kim Brittingham & Co. Content Developers. She’s been working as a full-time freelancer since 2014, and started part-time in the late ‘90s. She’s the author of the memoir Read My Hips (Random House, 2011) and Write That Memoir Right Now (AudioGO, 2013). She also teaches How to Blog for Gotham Writers’ Workshop.

FS note: Kim is a bucket of awesome. Not only is she such a witty writer, she’s adept in: ghostwriting books, ghostblogging/business blogging; writing web copy, white papers/special reports, newsletter articles, video scripts, podcast scripts; social media management.

Cariwyl HebertCariwyl Hebert is a freelance web marketing consultant specializing in SEM and SEO. She is also the founder of Salon97, a non-profit that makes classical music accessible to all via live events, a podcast, online articles, and more. Cariwyl resides in San Francisco with her author husband and an orange cat.

FS note: I had the pleasure of meeting Cariwyl through her husband and my dear friend, Kevin. I remember a day in particular when I attended a salon she hosted, and how I was so nervous amongst so many new people but fell to quiet when she played selections of classical music. I’ve so much respect for Cariwyl, for her passion for the arts as well as her adeptness in marketing.

Amber Katz Amber Katz is a freelance writer, consultant, copy writer/editor and founder of rouge18.com, a pop culture-infused beauty blog featuring everything from skin smoothers to hair spray to body scrubs. A former financial copy writer, Amber started her blog in 2006 as an outlet from which to rave about her favorite lotions and potions to fellow beautyphiles–instead of her non-target audience of middle-aged (straight) male auditors at the office. Amber writes frequently for Allure.com, LuckyShops.com, Refinery29.com, TeenVogue.com and Yahoo Beauty. Find her on TwitterFacebookPinterestInstagram

FS note: Amber is not only one of my dearest friends but she’s an incredible writer–an artisan with a pen. She’s a pro copywriter, copyeditor and I’ve never met anyone who knows the innards of the beauty industry quite like Amber.

Alexandra OstrowAlexandra Ostrow is a strategist and marketer for social impact and innovation. She is the founder of WhyWhisper Collective, a network of independent consultants serving nonprofits, social enterprises, and impact-focused brands.

Prior to venturing out on her own, Alexandra worked for two social media marketing agencies, where she managed the global and local accounts for a wide variety of brands, including Mattel, JP Morgan Chase, Medtronic Diabetes, The Michelin Guide, and Pepperidge Farm. She also spent two years working in the Communications Department at Cardozo Law School.

Alexandra’s passion for the impact sector first began while volunteering for a local animal rescue. After visiting an AIDS orphanage in India and establishing a nonprofit consultancy in Jamaica while still employed full-time, her path became clearer. Today, her clients address issues within the areas of health, human rights, education, and conscious consumption.

FS note: Alex is one of the good ones. I’ve worked with her, and she’s one of the most passionate and smartest women I know. Alex is a force of nature, and everytime I see her I’m reminded of the fact that she’s changing the world.

Matthew Sharpe Matthew Sharpe is a novelist, professor, and freelance editor. In his capacity as editor, he works one-on-one with authors of fiction and nonfiction who are writing books or shorter pieces. His own novels include You Were Wrong, Jamestown, and The Sleeping Father. He has been a National Endowment for the Arts Fellow in Fiction and The Sleeping Father was featured on The Today Show Book Club. He teaches part time in the graduate writing program at Columbia University.

FS note: Matthew is one of the most extraordinary writers I know. In another life I had the pleasure of reviewing one of his books and I remember comparing him to Don Delillo. Not only is Matt an exceptional writer, I’ve heard rave reviews from some of his clients whose books have been transformed as a result of Matt’s editing.

Leah SingerLeah Singer helps businesses and entrepreneurs tell their story and connect with their ideal audience and clients. She specialize in writing and marketing strategy, and works extensively in higher education, and with attorneys and businesses within the law field. Leah is a perfect fit for businesses without marketing departments.

She writes regularly for The Huffington Post; Red Tricycle (where she serves as San Diego editor); Edible San Diego; Millionaire Girls’ Movement; and many other national blogs and websites.

Leah left a lucrative career in higher education to become a full-time freelancer three years ago and hasn’t looked back since. She was a speechwriter and communications manager for two college presidents at San Diego’s largest public university, and oversaw communications for San Diego State University’s Enrollment Services Department. Before that, Leah worked in marketing and public relations at KPBS public broadcasting station.

When she’s not working, she can be found reading books and blogs; cooking and baking; taking photos; drinking coffee; browsing bookstores; and walking her dogs. She also blogs at Leah’s Thoughts where she writes about motherhood, books and writing, and the everyday nuances of life. She lives in San Diego, CA with her husband, very extroverted daughter, two dogs, and a cat.

FS note: Can I tell you how excited I am to finally meet Leah when I move out west later this year? Not only does she love food and animals as much as I do, we both have an affection for books and marketing.

Lindsey TramutaLindsey Tramuta is a Paris-based food and travel writer (New York Times, Conde Nast Traveler, Afar) and social media consultant. After over three and a half years working in-house for Proximity BBDO in Paris, she works with brands big and small to master their tone of voice, to develop their social media strategy and presence and create content to enrich their identities. Find her on TwitterInstagram.

FS note: I’ve had the pleasure of getting to know Lindsey, albeit virtually, for the past two years. Oddly enough, I discovered her site whilst looking for places to eat in Paris. I’m delighted to not only know her as a writer, but also as a pal in the industry. She specializes in content creation, social media strategy and copy, digital copywriting, food & travel writing.

And me, naturally! You know my story, but here’s my LinkedIn profile if you want to learn a little more about my professional background.

(guest post) the freelance life: surviving the drought

Photo Credit: Death to the Stock Photo

Photo Credit: Death to the Stock Photo

Earlier this week I tweeted that I was seeking advice from freelancers on enduring deal drought. Those who freelance know precisely what I mean, and pipeline is what keeps us up most nights–how and from where we’ll secure our next project, how we’ll endure the period from this to what’s next. My friend Daniel Doebrich, being the thoughtful and methodical person he is, sent such an exceptional and thorough list that I invited him to pen a guest post for this space.

I had the opportunity to briefly work with Daniel when I was a managing partner at my previous company, and found him smart, passionate, detail-oriented and creative. We’ve kept in touch in the two years since and it’s been incredible to see his trajectory, and more importantly, to share valuable information and leads with one another. I think you’ll find his advice pragmatic + helpful, and let me know if you dig this sort of thing–guest posts, that is.

About Daniel, in his own words: Daniel has worked in social media and digital marketing from its nascent days. He has positioned a number of startups and emerging companies, and helped large corporations to develop a digital mindset. At the core, he connects strong analytical skills with a storytelling approach to define result-driven strategies. Past clients include: Target, BMW, Audi, Unilever, Credit Suisse, Vodafone.

After years in the agency world, Daniel decided to work as a freelance digital strategist, advising a diverse set of clients, from emerging startups to large-scale companies across different industries. He is also partner at MISTER, a digital creative agency, where he develops striking websites and e-commerce for new generation brands such as Hood by Air, EN|NOIR and Alyx.

Photo Courtesy of Daniel Doebrich

Photo Courtesy of Daniel Doebrich

Freelance life can be fun, thrilling and filled with inspiring projects. You have more creative freedom, and clients will appreciate your unconventional ideas if you make them relatable to their corporate structure and mindset.

In between those dedicated times, where you are driven to deliver a strong creative proposal to the client, sometimes ecstatic about the opportunities, there come the periods when nothing happens. Your phone is still. Days without any new email in your inbox, other than those newsletters which you loathe. You marvel for a second about your recent success, but then you realize that you need to work hard, leave that comfort zone once again, and hustle to land your next gig. Those breaks can stretch, drive you crazy and get you to a point where you wish that you didn’t have two left hands when it comes to being a waiter.

In these moments you should remind yourself of a few things.

On surviving the drought, because it’s a struggle:

Always be humble and friendly with people, whether it’s your landlord, your personal assistant at the bank, or your friends. Do things without expecting anything in return. It will pay off when you are late with your rent, or need support to raise the credit line for a while.
Don’t overspend while you have a strong income. Keep being reasonable with your spendings instead. Do you really need to go out that night or get another drink, or go for dinner? Put that money aside, you will need it in bad times.
Don’t feel self conscious if a friend offers to treat you in bad times, but don’t get comfortable with it either. Sometimes it’s just great to be invited for dinner in a time where you couldn’t spare a dime.
Take time off even when it seems counterintuitive. While in the drought, you sometimes want to just keep working and contact everyone you possibly know, but your brain screams stop. Take some time off. Even if it seems to go against reason. You need that break and there is nothing more important than having a fresh mind and good energy.
Work out. The only way to prevent you from going crazy by the sheer thought of your open bills is a good, hard workout. Do it regularly, and push just a little more. In those moments, you will find the ideas that take you to the next stage.

On generating leads (always be closing):

Write it down. It’s the most important rule to success. Make plans and get them on paper or a Google doc. Only by outlining the immediate steps, and by defining specific actions you can make them reality.
Keep your network alive. Understand with whom you like to work and who is helpful in getting you leads. These people know your capabilities or might have a good network themselves. Keep them posted about your projects.
Create lists and keep them up to date. Sure, LinkedIn is great, but it’s so unstructured. Create a spreadsheet and divide it in a way that makes it easy for you to filter contacts according to how helpful they are in generating leads, how quick they respond, or which industries they serve.
Be precise. Create an initial email that sums up exactly what you are searching for. Describe the set of tasks you want to work on. Provide examples. The more precise you are the more likely the recruiter or contact at any company can match you to a job opportunity/project.
Be personal. Send an email blast to start with, but make every email personal. It will get you more responses than just writing an anonymous email. More importantly, it will keep you in people’s mind and lead to unsolicited leads later on.
Pitch your crazy ideas. If you have a good idea, let’s say to do a startup innovation workshop within a big company, prepare a short pitch deck, research the people who are responsible for innovation on LinkedIn, and make that cold call (i.e. write them an email). It works wonders. You will have few responses, but the people who answer might open a whole new opportunity for you.

I am pretty sure that you know most of the above and it might seem trivial, but remember them the next time you are in a period of slow business.

Connect with Daniel on Twitter // Instagram // LinkedIn // website (MISTER)

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