built by women: meghan cleary, founder of MeghanSAYS® shoes

THR

Did you know that there are less than 10 footwear companies in the United States run by women? Women purchase twice as many shoes as men yet only eleven women designers/manufacturers were represented in the Power 100? So many companies create products believing they have their customer’s best interests and sartorial desires at heart, but my dear friend, Meghan Cleary, involves her customers at every stage of the product development process and she’s one of the kindest, smartest, passionate, and funniest women I know. Meg and I met in 2006 and back then we were in the business of bringing women together (specifically in book publishing + writing) to collaborate and support one another. Every month I hosted a gathering of 50-100 women in hopes that there would be strength in numbers, and Meg’s tireless and unwavering support (from finding us spaces to bringing the coolest people into the room) marks the kind of woman she is: mentor, friend, collaborator.

It’s been formidable to witness her bloom from passionate shoe aficionado to a company owner, and when I sampled her products first-hand, not only did I love the price point ($98-$168) for the quality, her shoes were stylish and comfortable. She’s someone who I always want to celebrate and even though I took a break from posting on this space, I wanted to share with you not only her line but her verve and wisdom. Meg’s worth breaking my break (I’m still on hiatus). I hope our chat will inspire you just as much as she’s always, always inspired me. –FS

 

Felicia C. Sullivan: When I first met you, nearly a decade ago in New York, you were this ebullient force who had just published a book about shoes and was a fierce connector—you had a way of bringing smart, passionate woman in your network together that was infectious. We’re both from the east coast and I remember how we talked about our respective journeys west. What motivated you to leave New York, and what have you gained (and lost) as a result of calling Los Angeles your home.

Meghan Cleary: Well, first of all, that is so nice to hear. I remember being a part of really trying to bring women writers together with you and it was so fun. There are so many groups now like Binders doing that online it’s cool to think we were there in the beginning.

In terms of making my shift to the left coast, I had been thinking about moving to Los Angeles for about a year before I finally came out. I had a lot of friends here, and after ten years in NYC — and watching my once quaint West Village neighborhood turn into a high-end shopping mall (!) — I was craving some physical things — mainly space and light. The idea of having more space and more access to nature was a big thought — as a creative person literal, physical space can be really freeing. I was also looking for an easier lifestyle, not so much the daily schlep. Originally I was going to come out for six months and see how I liked it, but here we are eight years later! What’s interesting is how many people from NYC have made the leap. There are more of us here now than ever although I’m like don’t tell any more people how great it is — we want it all to ourselves!

In October 2008, I came out here for a TV appearance on TVGUIDE network. I was on a show called “Fashion Team”, which was a really great show about actual fashion — really well produced. One of the co-hosts who interviewed me was Lawrence Zarian. He was incredibly encouraging and took me aside after the show and told me I was one of the very few experts that came on the show who actually know what I was talking about and knew my subject matter. His words kind of planted a seed in my mind and by the end of the weekend, I was like ok, I’m coming out. It was perfect timing. My contract for consulting I had with a big bank had just ended, and I was free to go. A month later I got on a plane with my dog – it was Nov 5, 2008, the day after the election and everyone was in a really jubilant mood.

10428-1 TOGETHER(1)FS: I admire you because you navigate disparate worlds with ease. You have a background in financial writing and marketing, you are the expert in footwear –how do you balance the reality of having to be a freelancer (doing the things that pay the bills) while pursuing what gets you out of the bed in the morning (your new shoe line, MeghanSAYS®)? How do you make time for both and do you feel a sense of balance?

MC: Well, thank you so much. There are so many people like us that have to juggle and hustle. Choosing a creative life means you have to really get inventive about your income streams, learn how to manage your cash flow like a fierce businessperson and be flexible. I got really fortunate early on in that I worked in finance doing marketing and it is something I can always return to. I actually enjoy it because it is so different than my creative life – it’s very calming, in fact because it works another part of my mind and there is often a beginning, middle and end to a project. I’ve found that my natural penchant for narrative and story is extremely helpful as well in my financial consulting realm.

In terms of balance – well, I think balance is kind of bullshit. There is no balance — there’s maybe balance over the long-term but for me, it is more about figuring out how and when to expend energy. There are certain times of day I get more done in an hour than I would in three hours at another time of day. As a woman there are certain times of the month I am more creative and outgoing, some days I’m more introverted and marinating. What types of people do I spend what levels of energy with, how do I sustain energy over a long day? My biggest challenge has been allowing my body to rest when I am sick. I still find this a challenge. Especially as a creative person, if you are consulting too, you don’t get paid for missing a day. The hustle is always there in the back of your mind, and as a creative person, we are not given stability and pensions and etc. You have to make that all for yourself. Fortunately, as the workforce changes, there are a ton of resources to do so, and as I said, especially as a woman you have to get financially savvy – and it still can be challenging even then. Barbara Stanny is a great person to read about this. Also my friend Laura Shin writes a ton of helpful articles on freelancing and personal finance.

LA TimesFS: Your journey to shoe designer is amazing! Tell us how MeghanSAYS® came to be, and your vision for the debut collection and the brand.

MC: Thank you! It has been so exciting honestly. I became obsessed with shoes when I was five years old and I also wanted to be a psychologist when I was little, I started writing poetry when I was 10 and I have always loved dressing up. What I do has been kind of a weird blend of all of these things. I’m deeply interested in shoes in relation to questions about culture and identity, what they say about people. I love really spirited, fun design. Through my work as a shoe expert and listening directly to actual women, I learned there was a huge gap in the market for what women wanted in a shoe. I thought it would be fun to begin to try to meet that need in a really fun, spirited way. The collection itself came out of an offhand conversation with a friend at a holiday party – one thing led to another, and soon I had a manufacturer who was willing to underwrite the first line of samples. This is huge for a woman entrepreneur – we do not have the same type of access to capital and infrastructure that men do so it was a huge beautiful thing they were will willing to do it. My first meeting at Soho House, I brought shoes to the table literally and put them on the table – I had a very clear vision of styles I wanted, what I was thinking of. While I was talking, the woman at the next table leaned over and asked about the prototypes I had on the table — she wanted to know where to get them! I think that helped and boom! We had a line. I wanted to create shoes for women that were easy to wear and at the same time extremely fun. I don’t take the word fun lightly by the way – there’s so much in our society set up for not fun, to actually try to infuse it into things you do, and in this case, an actual product I feel is essential.

FS: I love that your line is affordable and stylish without sacrificing on quality—a rare breed in the shoe business. Is this balance a challenge (if so, how), and did you have a price range in mind for your woman going into the design and manufacturing process?

MC: I love that you called that out – it was something I thought about a lot. What I learned is that how you are able to price your product is largely based on how many shoes you can get a retailer to order and your relationship and negotiating power with a factory. It sounds totally backward I know, and you need to go into the design and sample process with an idea of where you’d like to be pricing-wise obviously, but it all comes down to how many shoes you are making. The more you make, the lower the price the factory can give you. So the more a retailer buys, the better pricing you can give them and, in turn, the customer. You also have to figure in margins for your manufacturer and yourself. I got incredibly lucky that the manufacturer I partnered with has amazing relationships with factories and was able to get the pricing we wanted. Although in order to keep the flat under $100 I took a huge margin hit. I have practically no margin on the flat but I was adamant I did not want them to be over $100.

FS: What has surprised you most about launching your business? What didn’t you expect? More importantly, what were you (or not) prepared for?

MC: I was surprised and honestly I am always surprised when I set out to make a product – making actual physical things gives you a whole new appreciation for how things get created from a sketch to on someone’s feet. All this year I literally go into a shop and am like wow – can you believe this glass was made wherever it was made, and now it is here on this shelf and I can buy it! How amazing! Seriously, the amount of things that have to come together to make a thing, and then get that thing into the store, seems like a Sisyphean task. But it happens! It all happens and comes together. You wouldn’t think you would get so excited about supply chain or shipping logistics, but you do! Again my manufacturer has a huge infrastructure already set up so for me to plug in was amazing – and still it was full of surprises even though it’s a well-oiled machine. That’s just the nature of making THINGS.

FS: I’ve met a lot of people our age who feel regret. Regret that they didn’t pursue this or that life sooner or hadn’t met their partner earlier in life, but I tend to believe that we find ourselves at a certain place because of all the choices we’ve made, not in spite of them. Would you agree? Do you have any regrets about the paths you’ve taken?

MC: I think honestly the only thing I regret is spending ANY time on worrying or what my brilliant friend Vanessa McGrady calls future tripping. It is a natural part and parcel of being an artist to have fear, anxiety, dread and resistance come up. It’s only now I feel like NO! I do not want to spend time dragging myself into that pit like I have spent too much time doing that. Saying that, I also have a very fearless side of myself as well. I don’t really listen when I hear naysayers and I have a special penchant for just doing things. Like ok, that sounds fun, I’m gonna do that. I do. That’s how I wrote a pilot last year and how I started a shoe line. Literally because well, why not?

My godson Daniel is the cutest; he calls me a “possibilitarian”. I try to stay in that zone so my only regret is when I’m out of that zone and I spend any time out of it.

FS: Have you endured any challenges building a business as a woman? How did you manage them?

85653-24A BLACK-2MC: I think the challenges I face as a woman are extremely subtle and some not so subtle. I am a white, college-educated woman, so I have a certain amount of privilege in the world and ease with which I can navigate the world. Saying that, I know that because of income inequality, I have not earned as much as my male counterparts, and I am a pretty fierce negotiator, so I certainly probably have come close but over time I could have probably earned more as a man. Also, women are just not given the same financial tools and information from a young age as many men are. I remember I had a great boss at one of the banks I worked at and I asked him how should I invest my money and he was like just park it in a money market – because it was assumed I would get married. He didn’t say get fierce with your 401K, and use it to try and buy real estate or learn about stocks — it was kind of like ok, honey just put it there — and he was an amazing guy who I looked up to in so many ways. I think had I more financial savvy I would be further along. When I first read Barbara Stanny’s Prince Charming’s Not Coming — it opened my eyes about how I think about the ambiguous “future” when it comes to finance. We all sometimes have magical thinking when it comes to money. I’ve gotten very savvy over the years, but still could be so much savvier.

Then there are real, logistical and institutional issues — women do not have the same access as men to capital and financing. And if you are entering a male-dominated business, oftentimes it’s difficult to make the relationships necessary to take the business forward. Factories, sourcing, etc are usually male-dominated so you have to partner up with people or find other ways to convince people to work with you. Capital is the lifeblood of businesses especially when making a product so to not have that access can cripple you early on.

In terms of how I managed these issues, honestly, I just plow ahead. I don’t think about it too much. I find that in a lot of cases, passion, enthusiasm and having a clear vision resonates with people and they will take a chance with you. You only need like one person to get on board.

FS: Who/What has inspired you along the way and why?

MC: So many people. My mom taught me how to work things out and hustle. We got hit by a recession in Michigan when I was little and she was always super resourceful and taught me the same skills. Very handy for creatives! My auntie Mary who did my logo for MeghanSAYS® and all my illustrations for my Shoe Are You?® book and web series. My aunt Kit who had the awesomest shoe collection ever and was a major businesswoman and marketer. My dad who always finds some kind of humor in every situation. He loves to throw in “slingback pump” into any conversation because now he knows what that is! My brother who always is super hilarious. Funny is a big thing in my life and I can giggle my face off with all these people. My boyfriend Tim is one of my major sounding boards. He works in entertainment so he totally gets the creative side of things and is always a huge proponent of just going for the creativity full on.  My BFF in New York, Sarah, who I call the The Rabbi, always tells it like it is. And my BFF in LA, Vanessa, who is always down for blowing up the fear. Jason Campbell who always pushes me to look at design and style in new ways. I also belong to an extraordinary writing group who I call The Pod run by David Hochman — they are my secret superpower group.

FS: What are the three things that people who are interested in launching their own business or going freelance? Are there specific lessons you can share regarding shoe/manufacturing-related ventures?

MC:
1. Don’t quit your day job/Quit your day job. What I mean by this is keep your sources of revenue flowing, but try not to get too caught up in the daily grind of a j-o-b. Like the office politics, etc. Keep it light, keep it observational, positive. You need to keep your psychic space to create so don’t spend it on office blah blah blah.
2. Learn how to manage cash flow and what that is!
3. Be flexible.
4. Lose the shame in working a day job! People get so wrapped up in appearances. I’ve found most of my day job people are my biggest supporters! I’m always very appropriate when revealing what I do in addition to my regular work, you have to feel it out at your particular workplace, but once you tell people you’d be surprised how many people want to be your cheerleader. Because you are doing the risky thing, the thing many are afraid to do. It doesn’t feel courageous sometimes but it is.

Regarding footwear – wow – that’s a whole other interview! I’ve learned a lot but I’d say in the end it all comes down to product and your factory. You want a great factory that wants to make the best product for you – especially because in my case my actual name is on it!

FS: What are the three essential tools (or resources) you rely upon to get through your day?

MC:
• Burt’s Bees lip balm
• I TRY to meditate – don’t always get there but I try
• Petting and walking my dog – best oxytocin booster ever!

FS Most importantly, which of your shoes do we absolutely NEED in our closet and what is your favorite of the collection?

MC: The ballet flat!!! Seriously you can have one in every color – it is so comfortable, perfect travel shoe and just the chic-est shoe around IMHO. Makes every foot look amazing from size 5 to size 11. The denim is beyond, the floral is super punchy, the b/w gingham I wear literally every day though now I am alternating it with the blush sparkle microsuede because I just fell in love with that one too!

 

BM01020-3 BLUE+NATURAL

 

All images courtesy of Meghan Cleary. 

Advertisements

built by women: melissa lim, founder of beautimy

melissa lim

Since I’ve moved to Los Angeles, I’ve absolved to find smart, passionate women who are building things and breaking ranks. In two week’s time, I’ll host a salon of 15 women who are artists, creators, and founders–all as a means for collaboration and support. As you can imagine, I’m wading in the deep end, far beyond my comfort zone, but it’s worth it. I met Melissa Lim via a Facebook group, and her energy and excitement are infectious. She’s launching Beautimy, a “a progressive, co-creation platform that empowers women by transforming them from passive consumers to conscious creators of their own high quality organic personal care products online.”

I hope her verve and honesty inspire you to build, create.

First off, congratulations on Beautimy! In the past few years, we’ve seen a host of beauty companies come to the market with an eye toward sustainability and ingredients derived from nature rather than in lab. We’ve also seen the rise of apps like Think Dirty, which target an ingredient-conscious consumer. I’m excited for your vision for Beautimy. Can you tell us about how Beautimy came to be, and what you envision as its future?

Melissa Lim: I’m glad you’re excited!

I grew up with technology and I started testing and using a lot of beauty products since I was very young, so it was only a matter of time before I merged the two together.

I was working for a high-traffic woman’s website where I dealt with some of the top beauty and fashion brands like L’Oreal, Chanel, Neutrogena, Mac, Benefit, etc. Not only was my team entrusted with our clients’ big budget to come out with creative marketing campaigns, I was also fortunate enough to have a fascinating behind-the-scenes look at how their most popular products are being manufactured from scratch to finish. I learned what most of us already suspected — that most brands use similar manufacturers and ingredients, but invested heavily in their marketing to command mindshare and a different market price.

The two industries I’m most passionate about also happen to be very practical because they’re highly profitable billion-dollar recession-proof industries to play in, but it is precisely because of that, that there is so much competition. It feels very much like a David vs. Goliath situation, and in order to be competitive, I have to create my own blue ocean and make the competition irrelevant if you will. I don’t want to play the zero-sum game; I rather create than to compete. People always ask, “how are you different?”

Here’s how we differentiate ourselves:

1) Mass customization – I believe that mass customization is the future of e-commerce
2) All-natural ingredients sustainably-sourced from the USA
3) Social enterprise – we have something similar to a TOMs, Warby Parker, MyLokai.com model where we give 20% of our profits to charity and also work with human sex trafficking shelters to help women reintegrate back to society by teaching them how to make our products

unnamed (2)

It’s so clear from your background that you’ve a passion for start-ups, specifically in the online space. How did you make the leap from working for companies that have such a strong, passionate vision to forming your own venture? What lessons did you learn from OpenRice, CozyCot, etc?

ML: Thanks for doing your research on me! Right after I graduated, I was fortunate enough to gain full-time employment for a large financially-healthy company at a competitive salary during one of my generation’s worse economic crisis while a lot of my highly, if not more, qualified peers were having difficulty finding great jobs.

However, despite the stability and obvious upward career trajectory, I was getting restless with too much bureaucracy, because at my very essence, I’m more of a creative innovator than an operational person. I get daily energy from dreaming up new things instead of managing the nitty-gritty day-to-day affair of scaling up to new heights.

I decided to join a big holding company that owns high-traffic job portals in Asia and they were launching in the country that I was then residing, so I decided to jump at the opportunity. I launched/work with projects/startups backed by much more stable and bigger companies so that gave me the safety net and resources to experiment but at the same time the feel of a startup.

Have you endured any challenges with Beautimy specific to your gender? We’ve read countless articles about the struggle for female founders to secure funding—have you found this to be the case? If so, how have you overcome these challenges? Can you share any specific anecdotes?

ML: Oh, trust me, I’ve read and heard so many gender-related horror stories and have already primed myself for the worse case scenarios – but then I realize that these fears are mostly irrational and I do not want to live with that kind of paranoia, and we make real what we pay attention to. You are confined only by the walls you build yourself.

Sometimes there is a misalignment of intentions when you first connect with the opposite gender. You see them as a professional contact, but they see you as nothing more than a romantic interest – but I believe that you teach people how to treat you.

Don’t let other people’s voices drown your own inner voice. Ever. Mind over matter.

I could definitely recall one specific anecdote that has been etched into my memory. Once, an industry heavyweight obnoxiously uttered this to me and my team of young fresh female members: “If you can’t take the heat, get out of the kitchen, little girl”. For some reason, that comment didn’t offend me but thrilled and amused me. Precisely because I’m not shaken by that comment and continued to surpass all expectations that I gained respect in a pressure-cooker male-dominated environment.

Ellen Chisa wrote a terrific piece about what she learned in her first year at HBS. One of the leadership lessons challenges you to understand your worst self. I imagine that this is appropriate for all leaders, even more so for entrepreneurs since new ventures can be so all encompassing. When it comes to being a leader, what is your worst self and when does it come out? And what do you do to combat it?

ML: Patience isn’t exactly my best virtue and when blood sugar is low, sleep is inadequate, tempers flare and misplaced anger take commonplace.

Everything that Ben Horowitz wrote in this article on managing your own psychology helps a lot because you constantly feel like you’re failing, but it is only by reading other people’s experiences that it makes me feel so much less alone.

What has surprised you most about launching your own company? What didn’t you expect? More importantly, what were you (or not) prepared for?

ML: You will never feel like you’re ever prepared enough. You’re putting out fires all the time. There is a kind of valedictory feel to any sort of creative output but mistakes are the portals of discovery and the best way to get started is to quit talk and being doing and keep doing it until you’re successful. Advice is largely irrelevant because we all have our own inherent biases. This quote from Ira Glass on storytelling:

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.

Processed with VSCOcam with c1 preset
Who has inspired you along the way and why?

ML: I get inspiration everywhere. I believe that if something isn’t beautiful, useful or inspiring, that we’re probably better without it. Kat Cole, Shiza Shahid, the two sisters from Juicy Couture, Ivanka Trump, Elizabeth Holmes, Hillary Clinton, etc.

What are the three things that people who are interested in launching a start-up should know? Are there specific lessons you can share regarding beauty-related ventures?

ML: The age-old adage “just do it” because done is better than perfect. See point number 5. Everyone is different and will go through different experiences. The only way to get started is to quit talking and start doing. Take baby steps. Watch the power of vulnerability by Brene Brown. Feel free to imitate others because we’re all imperfect mirrors.

What are the three essential tools (or resources) you rely upon to get through your day? What are three books you’ve read that have helped you along the way?

ML: The Lean Startup by Eric Ries. “How Will You Measure Your Life” by HBS professor Clayton Christensen.

321885-d7dff8accd2284c946185cf8d4ebb8061dfb88be

All images courtesy of Melissa Lim.

%d bloggers like this: