Posted on February 11, 2016
Did you know that there are less than 10 footwear companies in the United States run by women? Women purchase twice as many shoes as men yet only eleven women designers/manufacturers were represented in the Power 100? So many companies create products believing they have their customer’s best interests and sartorial desires at heart, but my dear friend, Meghan Cleary, involves her customers at every stage of the product development process and she’s one of the kindest, smartest, passionate, and funniest women I know. Meg and I met in 2006 and back then we were in the business of bringing women together (specifically in book publishing + writing) to collaborate and support one another. Every month I hosted a gathering of 50-100 women in hopes that there would be strength in numbers, and Meg’s tireless and unwavering support (from finding us spaces to bringing the coolest people into the room) marks the kind of woman she is: mentor, friend, collaborator.
It’s been formidable to witness her bloom from passionate shoe aficionado to a company owner, and when I sampled her products first-hand, not only did I love the price point ($98-$168) for the quality, her shoes were stylish and comfortable. She’s someone who I always want to celebrate and even though I took a break from posting on this space, I wanted to share with you not only her line but her verve and wisdom. Meg’s worth breaking my break (I’m still on hiatus). I hope our chat will inspire you just as much as she’s always, always inspired me. –FS
Felicia C. Sullivan: When I first met you, nearly a decade ago in New York, you were this ebullient force who had just published a book about shoes and was a fierce connector—you had a way of bringing smart, passionate woman in your network together that was infectious. We’re both from the east coast and I remember how we talked about our respective journeys west. What motivated you to leave New York, and what have you gained (and lost) as a result of calling Los Angeles your home.
Meghan Cleary: Well, first of all, that is so nice to hear. I remember being a part of really trying to bring women writers together with you and it was so fun. There are so many groups now like Binders doing that online it’s cool to think we were there in the beginning.
In terms of making my shift to the left coast, I had been thinking about moving to Los Angeles for about a year before I finally came out. I had a lot of friends here, and after ten years in NYC — and watching my once quaint West Village neighborhood turn into a high-end shopping mall (!) — I was craving some physical things — mainly space and light. The idea of having more space and more access to nature was a big thought — as a creative person literal, physical space can be really freeing. I was also looking for an easier lifestyle, not so much the daily schlep. Originally I was going to come out for six months and see how I liked it, but here we are eight years later! What’s interesting is how many people from NYC have made the leap. There are more of us here now than ever although I’m like don’t tell any more people how great it is — we want it all to ourselves!
In October 2008, I came out here for a TV appearance on TVGUIDE network. I was on a show called “Fashion Team”, which was a really great show about actual fashion — really well produced. One of the co-hosts who interviewed me was Lawrence Zarian. He was incredibly encouraging and took me aside after the show and told me I was one of the very few experts that came on the show who actually know what I was talking about and knew my subject matter. His words kind of planted a seed in my mind and by the end of the weekend, I was like ok, I’m coming out. It was perfect timing. My contract for consulting I had with a big bank had just ended, and I was free to go. A month later I got on a plane with my dog – it was Nov 5, 2008, the day after the election and everyone was in a really jubilant mood.
FS: I admire you because you navigate disparate worlds with ease. You have a background in financial writing and marketing, you are the expert in footwear –how do you balance the reality of having to be a freelancer (doing the things that pay the bills) while pursuing what gets you out of the bed in the morning (your new shoe line, MeghanSAYS®)? How do you make time for both and do you feel a sense of balance?
MC: Well, thank you so much. There are so many people like us that have to juggle and hustle. Choosing a creative life means you have to really get inventive about your income streams, learn how to manage your cash flow like a fierce businessperson and be flexible. I got really fortunate early on in that I worked in finance doing marketing and it is something I can always return to. I actually enjoy it because it is so different than my creative life – it’s very calming, in fact because it works another part of my mind and there is often a beginning, middle and end to a project. I’ve found that my natural penchant for narrative and story is extremely helpful as well in my financial consulting realm.
In terms of balance – well, I think balance is kind of bullshit. There is no balance — there’s maybe balance over the long-term but for me, it is more about figuring out how and when to expend energy. There are certain times of day I get more done in an hour than I would in three hours at another time of day. As a woman there are certain times of the month I am more creative and outgoing, some days I’m more introverted and marinating. What types of people do I spend what levels of energy with, how do I sustain energy over a long day? My biggest challenge has been allowing my body to rest when I am sick. I still find this a challenge. Especially as a creative person, if you are consulting too, you don’t get paid for missing a day. The hustle is always there in the back of your mind, and as a creative person, we are not given stability and pensions and etc. You have to make that all for yourself. Fortunately, as the workforce changes, there are a ton of resources to do so, and as I said, especially as a woman you have to get financially savvy – and it still can be challenging even then. Barbara Stanny is a great person to read about this. Also my friend Laura Shin writes a ton of helpful articles on freelancing and personal finance.
FS: Your journey to shoe designer is amazing! Tell us how MeghanSAYS® came to be, and your vision for the debut collection and the brand.
MC: Thank you! It has been so exciting honestly. I became obsessed with shoes when I was five years old and I also wanted to be a psychologist when I was little, I started writing poetry when I was 10 and I have always loved dressing up. What I do has been kind of a weird blend of all of these things. I’m deeply interested in shoes in relation to questions about culture and identity, what they say about people. I love really spirited, fun design. Through my work as a shoe expert and listening directly to actual women, I learned there was a huge gap in the market for what women wanted in a shoe. I thought it would be fun to begin to try to meet that need in a really fun, spirited way. The collection itself came out of an offhand conversation with a friend at a holiday party – one thing led to another, and soon I had a manufacturer who was willing to underwrite the first line of samples. This is huge for a woman entrepreneur – we do not have the same type of access to capital and infrastructure that men do so it was a huge beautiful thing they were will willing to do it. My first meeting at Soho House, I brought shoes to the table literally and put them on the table – I had a very clear vision of styles I wanted, what I was thinking of. While I was talking, the woman at the next table leaned over and asked about the prototypes I had on the table — she wanted to know where to get them! I think that helped and boom! We had a line. I wanted to create shoes for women that were easy to wear and at the same time extremely fun. I don’t take the word fun lightly by the way – there’s so much in our society set up for not fun, to actually try to infuse it into things you do, and in this case, an actual product I feel is essential.
FS: I love that your line is affordable and stylish without sacrificing on quality—a rare breed in the shoe business. Is this balance a challenge (if so, how), and did you have a price range in mind for your woman going into the design and manufacturing process?
MC: I love that you called that out – it was something I thought about a lot. What I learned is that how you are able to price your product is largely based on how many shoes you can get a retailer to order and your relationship and negotiating power with a factory. It sounds totally backward I know, and you need to go into the design and sample process with an idea of where you’d like to be pricing-wise obviously, but it all comes down to how many shoes you are making. The more you make, the lower the price the factory can give you. So the more a retailer buys, the better pricing you can give them and, in turn, the customer. You also have to figure in margins for your manufacturer and yourself. I got incredibly lucky that the manufacturer I partnered with has amazing relationships with factories and was able to get the pricing we wanted. Although in order to keep the flat under $100 I took a huge margin hit. I have practically no margin on the flat but I was adamant I did not want them to be over $100.
FS: What has surprised you most about launching your business? What didn’t you expect? More importantly, what were you (or not) prepared for?
MC: I was surprised and honestly I am always surprised when I set out to make a product – making actual physical things gives you a whole new appreciation for how things get created from a sketch to on someone’s feet. All this year I literally go into a shop and am like wow – can you believe this glass was made wherever it was made, and now it is here on this shelf and I can buy it! How amazing! Seriously, the amount of things that have to come together to make a thing, and then get that thing into the store, seems like a Sisyphean task. But it happens! It all happens and comes together. You wouldn’t think you would get so excited about supply chain or shipping logistics, but you do! Again my manufacturer has a huge infrastructure already set up so for me to plug in was amazing – and still it was full of surprises even though it’s a well-oiled machine. That’s just the nature of making THINGS.
FS: I’ve met a lot of people our age who feel regret. Regret that they didn’t pursue this or that life sooner or hadn’t met their partner earlier in life, but I tend to believe that we find ourselves at a certain place because of all the choices we’ve made, not in spite of them. Would you agree? Do you have any regrets about the paths you’ve taken?
MC: I think honestly the only thing I regret is spending ANY time on worrying or what my brilliant friend Vanessa McGrady calls future tripping. It is a natural part and parcel of being an artist to have fear, anxiety, dread and resistance come up. It’s only now I feel like NO! I do not want to spend time dragging myself into that pit like I have spent too much time doing that. Saying that, I also have a very fearless side of myself as well. I don’t really listen when I hear naysayers and I have a special penchant for just doing things. Like ok, that sounds fun, I’m gonna do that. I do. That’s how I wrote a pilot last year and how I started a shoe line. Literally because well, why not?
My godson Daniel is the cutest; he calls me a “possibilitarian”. I try to stay in that zone so my only regret is when I’m out of that zone and I spend any time out of it.
FS: Have you endured any challenges building a business as a woman? How did you manage them?
MC: I think the challenges I face as a woman are extremely subtle and some not so subtle. I am a white, college-educated woman, so I have a certain amount of privilege in the world and ease with which I can navigate the world. Saying that, I know that because of income inequality, I have not earned as much as my male counterparts, and I am a pretty fierce negotiator, so I certainly probably have come close but over time I could have probably earned more as a man. Also, women are just not given the same financial tools and information from a young age as many men are. I remember I had a great boss at one of the banks I worked at and I asked him how should I invest my money and he was like just park it in a money market – because it was assumed I would get married. He didn’t say get fierce with your 401K, and use it to try and buy real estate or learn about stocks — it was kind of like ok, honey just put it there — and he was an amazing guy who I looked up to in so many ways. I think had I more financial savvy I would be further along. When I first read Barbara Stanny’s Prince Charming’s Not Coming — it opened my eyes about how I think about the ambiguous “future” when it comes to finance. We all sometimes have magical thinking when it comes to money. I’ve gotten very savvy over the years, but still could be so much savvier.
Then there are real, logistical and institutional issues — women do not have the same access as men to capital and financing. And if you are entering a male-dominated business, oftentimes it’s difficult to make the relationships necessary to take the business forward. Factories, sourcing, etc are usually male-dominated so you have to partner up with people or find other ways to convince people to work with you. Capital is the lifeblood of businesses especially when making a product so to not have that access can cripple you early on.
In terms of how I managed these issues, honestly, I just plow ahead. I don’t think about it too much. I find that in a lot of cases, passion, enthusiasm and having a clear vision resonates with people and they will take a chance with you. You only need like one person to get on board.
FS: Who/What has inspired you along the way and why?
MC: So many people. My mom taught me how to work things out and hustle. We got hit by a recession in Michigan when I was little and she was always super resourceful and taught me the same skills. Very handy for creatives! My auntie Mary who did my logo for MeghanSAYS® and all my illustrations for my Shoe Are You?® book and web series. My aunt Kit who had the awesomest shoe collection ever and was a major businesswoman and marketer. My dad who always finds some kind of humor in every situation. He loves to throw in “slingback pump” into any conversation because now he knows what that is! My brother who always is super hilarious. Funny is a big thing in my life and I can giggle my face off with all these people. My boyfriend Tim is one of my major sounding boards. He works in entertainment so he totally gets the creative side of things and is always a huge proponent of just going for the creativity full on. My BFF in New York, Sarah, who I call the The Rabbi, always tells it like it is. And my BFF in LA, Vanessa, who is always down for blowing up the fear. Jason Campbell who always pushes me to look at design and style in new ways. I also belong to an extraordinary writing group who I call The Pod run by David Hochman — they are my secret superpower group.
FS: What are the three things that people who are interested in launching their own business or going freelance? Are there specific lessons you can share regarding shoe/manufacturing-related ventures?
1. Don’t quit your day job/Quit your day job. What I mean by this is keep your sources of revenue flowing, but try not to get too caught up in the daily grind of a j-o-b. Like the office politics, etc. Keep it light, keep it observational, positive. You need to keep your psychic space to create so don’t spend it on office blah blah blah.
2. Learn how to manage cash flow and what that is!
3. Be flexible.
4. Lose the shame in working a day job! People get so wrapped up in appearances. I’ve found most of my day job people are my biggest supporters! I’m always very appropriate when revealing what I do in addition to my regular work, you have to feel it out at your particular workplace, but once you tell people you’d be surprised how many people want to be your cheerleader. Because you are doing the risky thing, the thing many are afraid to do. It doesn’t feel courageous sometimes but it is.
Regarding footwear – wow – that’s a whole other interview! I’ve learned a lot but I’d say in the end it all comes down to product and your factory. You want a great factory that wants to make the best product for you – especially because in my case my actual name is on it!
FS: What are the three essential tools (or resources) you rely upon to get through your day?
• Burt’s Bees lip balm
• I TRY to meditate – don’t always get there but I try
• Petting and walking my dog – best oxytocin booster ever!
FS Most importantly, which of your shoes do we absolutely NEED in our closet and what is your favorite of the collection?
MC: The ballet flat!!! Seriously you can have one in every color – it is so comfortable, perfect travel shoe and just the chic-est shoe around IMHO. Makes every foot look amazing from size 5 to size 11. The denim is beyond, the floral is super punchy, the b/w gingham I wear literally every day though now I am alternating it with the blush sparkle microsuede because I just fell in love with that one too!
All images courtesy of Meghan Cleary.
Posted on March 16, 2015
For most of my career my mentors and sponsors have been men. In 1997, I entered the workplace in an age where women were just starting to experience the taste of leadership, when they were told by various books and handsomely-paid speakers that they could “have it all” if they were ambitious enough. We had finally recovered from the cruel sartorial joke that were shoulder pads, yet most women still wore tights and sneakers on the subway. Having studied business with both men and women, have interned at some of the most prestigious investment banks alongside men, I didn’t yet understand that there was an invisible line between men and women. In the age of Bill Clinton and this burgeoning phenomenon called the Internet (we had one Internet terminal at Chase when I started and nearly all of us used Lotus Notes for email), I walked into the workplace blind. It was only when I noticed that I was one of few women in banking, it was only when I noticed the ascension of men to higher ranks with ease while women had to constantly prove their worth did I recognize that the divide, although in start contrast to years past, still existed.
It existed when I was #3 in an agency and I noticed that my aggressive, ambitious behavior was admonished while the same behavior from my male counterparts was praised and fostered. I felt that it was not only important that I be admired, but as a woman I must be liked; I must play nice. I must be the caretaker and nurturer while my male counterparts weren’t expected to assume the role of mother in the workplace. I must be assertive, but not too assertive, and after a while I started to get really frustrated.
That’s when I encountered my first extraordinary mentor, Anne Bologna. Anne is a bucket of awesome. She’s smart, passionate, assertive–all the things I want to be as a leader, but she doesn’t compromise. She refuses to play into a gendered role, and has given me confidence in my voice, my role, and more importantly, how to speak up for what I want and deserve. She was responsible for getting me involved with StraightUp, an informal organization that focuses on fostering women execs in the agency world. While I’m no longer interested in being part of the agency structure, the network and the advice are invaluable.
I’m really thrilled to share some tips and advice from a recent StraightUp discussion with Sarah Thompson (Global CEO of Droga5) + Emma Cookson (until recently Chairman of BBH New York). I was unable to make the event because I was stuck in a Miami airport, cursing out American Airlines (never again, people. NEVER AGAIN WITH THIS AIRLINE), but they were kind enough to share the notes from the meeting and they gave me permission to reprint them for you guys. Enjoy!
1. Being Assertive One-on-One (e.g. Negotiating a Raise/Promotion)
2. Being Assertive In Meetings
3. Being Assertive Generally, Day-to-day:
Photo Credits: First image via; Second image: Death to the Stock Photo.
Posted on March 16, 2013
As Gloria Steinem observed, “Whoever has power takes over the noun–and the norm–while the less powerful get an adjective.” Since no one wants to be perceived as less powerful, a lot of women reject the gender identification and insist, “I don’t see myself as a woman; I see myself as a novelist/athlete/professional/fill-in-the-blank.” They are right to do so. No one wants her achievements modified. We all just want to be the noun. — Sheryl Sandberg, Lean In
Today I was reminded, albeit in a roundabout way, that I am a changed woman. Gone are the days of swallowing voice, of sitting on the fringe, of not settling for anything less than extraordinary.
In 1997, I was one of the very few women accepted into the Chase Global Bank program, an MBA in miniature. It was implicit that acceptance ensured you were recruited by the top investment banks –– Morgan, Goldman, Lehman. There were rumors on the Street that the Glass-Steagall Act would soon be repealed, and a merchant banking background was considered lucrative since future profitability was predicated on managing and understanding all phases of the deal process. While I found gender parity in college, where I majored in Finance and Marketing, the program was an old boys’ club –– you were rarely the girl they studied with; rather, you were the girl they slept with. This was a time when women had their choice of three colored suits: navy blue, black, or a very somber burgundy. Skirts always cut at the knee, hose were required, and makeup was kept to a minimum. One had to look the part of a lady without drawing too much attention to the fact that one was a lady.
All of these rules started to annoy me to no end.
From birth I was a woman who would never take no for an answer. A woman who would not bend to bias or bullshit. After the nine-month program came to a close, I graduated number three in a class of ninety, was recruited by Morgan Stanley, and won approval from the boys. Until I stepped into the WASP-y hallways of Morgan Stanley, where Managing Directors routinely slept with Associates and it was commonplace for a man to rest his hand on a woman’s thigh, inching up. Although I managed to artfully dodge sexual overtures (save the one time my belligerent, married boss asked for my virginity after a night of client entertainment), I felt protective of the women who didn’t want to make waves, who just wanted to blend in. Our generation of women banded together against the boys and the older women who seemed determined to press their expensive heels down on our heads. After threatening a coworker with genital mutilation should he inch his hand up another thigh, I was labeled the difficult one. The smart one with the big mouth. I lasted two years at Morgan before I would trash my suits, enroll in Columbia’s MFA program, and start a job at a burgeoning luxury goods dot.com.
Whether I was working at a luxury company that went bust, a Fortune 500 cable giant, or a publishing mecca, men have always been my champions, while women were the ones to be feared. My whip-smart, ambitious, collaborative generation –– one that didn’t trade on their sex, dole out favors, or accept fingers inching up the thigh –– served as a threat to the old guard rather than a triumph. I repeatedly endured catty queen bees and ladies who rumor at lunch. Frustrated, I longed for a professional mentor who was maternal, smart, strong, and supportive. I wanted to learn from a woman who lead with confidence, who understood that one shines not because she desires to glare but because she allows others to ferret out her greatness. As I shifted into my thirties, I was determined to be this woman. Maybe it was because my mother was such a heartbreaking disappointment, but I felt a maternal instinct that was not one of procreation, but of cultivating and grooming strong, passionate young women in the workplace.
In 2010, I was given the extraordinary opportunity to manage 22 accounts and oversee a team of 19 women at social media marketing agency. To say that the challenge was overwhelming was an understatement, but perhaps the most gratifying part of my job –– beyond growing topline revenue, diversifying my portfolio, and implementing innovation and efficiency –– was the impact I had on a team of mostly millennial women. When it came to salary negotiation, I taught them to fight for what they deserved. While I encouraged them to bind together as a team, I also made them celebrate their individual strengths. From the straight-out-of-college associate to the seasoned director, every team member had a voice, and I taught them how to shout. I made them sit at the table. I told them they were equal to any man in the room.
In 2011, when my two male bosses, my great champions, elevated me to partner status, there was a fever in the office. At the time, the agency employed a considerable amount of women, but I was the first to hold peer status in executive leadership; I now owned a percentage of the company. When my partnership was announced and I had to stand up and talk about my new role, my voice shook and my body was nerve-wracked. But then the thunderous applause. All the women I’d supported were my mentors; they buoyed me, proud that I’d earned this role because of my talent, ambition, confidence and compassion. When I look at my life, I can say with certainty that that day was one worth photographing. One worth remembering, always.
Recently I learned of a staggering statistic: 3% of executive positions in agencies are held by women. Hearing this coincided with my resignation, and as I made the rounds of catch-ups and lunches, some women joked, your leaving changes that number. Those words resonated with me over the past two months as I’ve been thinking about the things I carry. I think about my ability to see the world differently and write about it in the most magical of ways. I think about how I’ve been in a passionate, lifelong affair with food. And then I think about that day when I made partner, and I was proud that I had the power to lift other women up.
Today I spent the day with my best friend, a great woman with a heart that could blanket an ocean. A patient mother of two children, a devoted wife, a fantastic cook, a brilliant contract lawyer in a Fortune 500 company — she reminds me of our capacity to be fearless. Imagine what we could do if we knew we couldn’t fail? Some would have children, run a home, and find flexibility in a career they love. Others would break ranks and find their love in their work, their art, and in mentoring all of their adopted children in the office. Barefoot, we’d run through the garden at night. We’d get our feet wet; we’d tumble, we’d fall and skin our knees in the gloaming. But here’s the thing –– we’d get up and keep running. Keep at it until the sun stretches across the horizon.
Today my friend reminded me of the greatness in myself, and slowly my next chapter begins to write itself. I’m meant to lead. I’m meant to buoy great women. I’m meant to run, run, run wild.
Chowing at Potlikker in Williamsburg + Little Cupcake Bakeshop in Noho.